Reconnect Sisterhood is a psychotherapy-based community & movement where being vulnerable is met with strength, and where every woman knows: she’s not alone. It's designed to help high-achieving women feel heard, seen, and understood. Founded by licensed psychotherapist Natalie McCandless, the brand needed to reflect warmth, integrity, and deep connection (without slipping into generic wellness or self-care clichés).
The identity developed is rooted in compassion and authenticity. A bold yet grounding fire orange and moss green palette brings energy and reassurance, while soft, custom ligatures in the logo subtly mirror the brand’s commitment to deep, meaningful connection. Every detail, from expressive typography to custom patterns, reinforces a space where women can truly reconnect — both with themselves and with others.
