Before we can create your show-stopping brand, we need to peek behind the curtain and see what’s really going on. This isn’t a “tick-box” exercise in asking yourself what you want. It’s a hybrid strategy workshop and brand audit that becomes your first step toward brand clarity and confidence.
→ You’re ready to invest in your brand but need clarity on direction
→ You’re ready to dig into some uncomfortable truths and lean into deep change
→ You’ve been DIYing your brand and know it’s not working
→ You feel disconnected from your current brand
→ You’re ready to stand out but aren’t sure how to do it strategically
After filling out your Brand-Thinking Prompts, I’ll step into your future client’s shoes & review your current brand presence while documenting my first impressions. This will give us a clear picture of what you’re currently communicating (and what might be getting lost in translation).
We’ll go through your website & main marketing platforms on a call together, comparing them side-by-side with your form answers. We’ll dive into the 5 crucial areas of my Brand-Thinking Method: Foundations, Audience, Positioning, Identity and Presence.
After we’ve outlined a plan to bridge the gap between your current brand & your vision, you’ll receive access to a custom Notion portal outlining:
→ Clear insights from our session
→ Recommendations for each areas
→ Actionable steps to improve your brand presence
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
TAKE A PEEK
Strategy is the invisible glue that holds the whole ‘brand’ thing together. When design is all about solving problems, it’s hard to find the right answer without asking the right questions — so strategy comes first, always. Brand Strategy lets us solve your problems and determine your goals at the core instead of doing pretty things just ‘cause they look nice. Which also means you’re investing in the future success of your business, not just paying for a cute logo to stamp on a website (as much as I love a cute logo).
YES because this isn’t just a bunch of questions that I’m expecting you to answer on your own. This is a collaborative, done WITH you Strategy Workshop hybrid and I’ll be giving you a detailed action plan (within 5 business days), so none of your epiphanies just sit in a Google doc to “do” another day.
Short answer: yes! This is the classic there’s no design without strategy conversation. The only reason strategy isn’t included is because there are people who plan to invest in branding later, but need the clarity to figure out where they’re going first. If we find that a rebrand is the right step for you, you’ll have the option to upgrade to The Extravaganza!
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