Nikki Trailor is a Funnel Strategist & Conversion Copywriter helping feminist coaches and course creators scale their businesses with automated revenue — without all the icky launching or selling tactics. Her mission is too empower businesses to make an impact without losing sight of who they are, through compelling narratives that actually speak their voice and work for them. She’s all about smart strategy, data-backed decisions, and sales funnels that actually work—but without losing personality or fun in the process.
Her brand needed to be unapologetic, and challenge the status quo of high-pressure sales tactics in favour of ethical, sustainable growth. To communicate her expertise (while remaining bold & ambitious) we focused on a high-contrast colour palette that speaks to the energy you need to bring to a successful launch. Pair that with a groovy logo suite all about breaking the mould and standing out, and you get a brand identity that mirrors Nikki's rebellious approach and her approachable personality at the same time.
I was nervous about handing over my entire brand to someone I’d only spoken to a couple of times, but as soon as we hopped on our deep dive branding call, I knew I had Eva in my corner. Our initial call was really fun and Eva asked such good questions that helped me see where there were holes in what I already had. What we ended up with is so far from what I imagined, only because I had such a limited vision of what was possible, and I’m blown away by how everything was somehow translated into a design element!"
