This is you full backstage tour of what actually happens in a rebrand. You probably already know that a rebrand is way more than just picking a new logo and colours. But what does the process really look like? How do you go from "something feels off" to "this brand finally feels like me?"
In this episode, I’m walking you through the step-by-step breakdown of a rebrand inside The Extravaganza, my signature done-for-you brand transformation. If you're curious about what working with a designer is actually like, or if you're thinking about rebranding yourself, this is your behind-the-scenes pass.
✦ Why rebranding is not just an aesthetic refresh
✦ The 5 key areas every rebrand must cover to actually work
✦ How strategy and design work together to create a brand that sticks
✦ Why a website is non-negotiable for a credible, high-level brand
✦ How to confidently roll out your rebrand so it feels seamless and aligned across every touchpoint
✦ Start with Strategy: Before you even think about colours and fonts, define your foundations: Who are you? Who do you serve? What makes you different?
✦ Find Your Creative Direction: Gather inspiration, create a Pinterest board, and start shaping the overall vibe of your brand.
✦ Build Your Brand Identity: Create a logo suite, colour palette, and typography that aren’t just trendy but truly work for you and align with your strategy.
✦ Create a Cohesive Online Home: Your website is your digital HQ. Make sure your messaging, offers, and visuals all connect seamlessly.
✦ Plan Your Big Reveal: Get your audience excited before the launch!
And if you want all of this done-for-you — strategy, visuals, website, launch plan, the works — then The Extravaganza is where the magic happens.
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This episode was co-produced with Adrienne Cruz.
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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