Today we’re talking about something that might feel counterintuitive but is so important: the biggest risk your brand can take isn’t being bold, it’s playing it safe.
Ever find yourself softening your edges, second-guessing your branding decisions, or trying to be “professional” at the expense of actually standing out? When you dilute your personality and try to appeal to everyone, this has the unintentional effect of making your brand forgettable, which is exactly what we want to avoid!
In this episode, we’re diving into why playing it safe is holding you back and how to build a brand that makes you the obvious choice for the right people.
✦ Why blending in is the fastest way to be ignored and forgotten
✦ The real danger of playing it safe (it’s not fewer clients, it’s the wrong ones!)
✦ Why making bold branding decisions doesn’t mean being loud but being clear
✦ A test to know if your brand is truly recognisable
— If I stripped away my logo, colours, and fonts, would people still recognise my brand?
— Do I know why clients actually choose me?
— Am I making brand decisions based on fear?
—
This episode was co-produced with Adrienne Cruz.
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
get to know me
New email every Thursday to make your personality roar.
SIGN UPYou’re not here because your brand needs fixing. You’re here because your brand is evolving, and it’s time to step into the centre ring. When you show up as exactly who you are, something magical happens: The right people lean in. They remember you. They choose you. And then? You succeed with Flying Colours.
All-access ticket to “turn-key” branding, website, and marketing assets for the visionary service provider
leading their industry who just needs their visuals to match their energy.
Every visionary’s best kept secret to their success – the direction and action plan that keeps them from clowning around. Let’s close the gap between your big top personality and juicy business vision.
Launch prep can feel like juggling flaming torches while riding a unicycle & your genius deserves better than spending hours fiddling with fonts and resizing images. Ditch the design stress and focus on what you do best.
.svg){kind=icon}
.svg){kind=icon}