Ever find yourself staring at your brand colours, fonts, or logo and feeling… meh? You’re not alone. It’s a weirdly common phenomenon, especially around this time of year. The new-year energy has faded, the holiday bills are rolling in, and suddenly everything about your brand feels dull. But does that mean it’s time for a full rebrand? Not necessarily.
Before you throw everything out the window and embark on an all-night Canva binge, let’s talk about whether you’re actually misaligned with your brand or if you’re just experiencing the business version of cabin fever.
If you’ve ever found yourself deep in a late-night Canva spiral, convinced that tweaking your fonts or finding a fresh color palette will fix everything, you’re experiencing Shiny Object Syndrome. It’s that urge to refresh, redesign, and reinvent simply because something new feels more exciting than what you already have.
Here’s the thing: If your brand is fundamentally sound—your messaging, values, and offers are still aligned—then changing your visuals won’t solve the problem. You’re not actually fixing anything. You’re just giving yourself a temporary dopamine hit, only to wake up the next day still feeling restless and uninspired.
It’s tempting to think that a fresh start will magically solve your boredom. But consistency is what builds trust, memorability, and authority in your industry. Reinventing your brand every time you feel stuck can actually make things worse. Your audience starts to feel disconnected. Your messaging becomes diluted. You’re constantly starting over instead of building momentum.
That doesn’t mean you should never evolve—brands grow just like businesses do. But the key is knowing when a rebrand is truly necessary versus when you’re just in a creative rut.
If your answers reveal that the core of your brand is still strong, then you don’t need a full rebrand. You need to shake up how you’re engaging with your brand and content.
Take a core message your audience resonates with and deliver it in a new format. Turn a long-form post into a short-form reel, transform a written article into a podcast episode, or repurpose an old carousel into an email newsletter. Your audience isn’t seeing everything you post—they won’t mind hearing it again in a fresh way.
Small tweaks can help you feel re-energised without a full overhaul:
Sometimes, all you need is a fresh perspective. Whether it’s brainstorming new content ideas, revisiting your brand values, or refining your messaging, stepping back and looking at your brand through a strategic lens can bring back that spark.
Of course, there are times when a rebrand is actually necessary. If your audience, offers, or positioning have evolved, or if your visuals and messaging no longer align with the business you’re running, then a deeper shift might be the answer. Here’s when a rebrand is a smart move:
Even then, a rebrand isn’t about starting over—it’s about evolving. It should be an intentional shift that refines what’s already working, not a desperate attempt to find excitement again.
Feeling uninspired by your brand is normal. But it doesn’t mean your brand is failing. Instead of making impulsive changes, lean into consistency, experiment with new ways of showing up, and focus on strategy before design. And if you do need a rebrand? Make sure it’s coming from a place of alignment, not just frustration.
Need a fresh set of eyes on your brand? Behind the Curtain is my brand strategy workshop where we pinpoint what’s working, what needs a refresh, and how to get you back to feeling excited without unnecessary chaos. And if you’re truly ready for a full transformation, The Extravaganza is my done-for-you rebrand experience that takes your brand from ‘meh’ to main-stage ready.
—
This episode was co-produced with Adrienne Cruz.
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
get to know me
New email every Thursday to make your personality roar.
SIGN UPYou’re not here because your brand needs fixing. You’re here because your brand is evolving, and it’s time to step into the centre ring. When you show up as exactly who you are, something magical happens: The right people lean in. They remember you. They choose you. And then? You succeed with Flying Colours.
All-access ticket to “turn-key” branding, website, and marketing assets for the visionary service provider
leading their industry who just needs their visuals to match their energy.
Every visionary’s best kept secret to their success – the direction and action plan that keeps them from clowning around. Let’s close the gap between your big top personality and juicy business vision.
Launch prep can feel like juggling flaming torches while riding a unicycle & your genius deserves better than spending hours fiddling with fonts and resizing images. Ditch the design stress and focus on what you do best.
.svg){kind=icon}
.svg){kind=icon}