Let’s talk about the word “strategy” and how it has become one of those overused, jargon-filled words that makes branding feel way more complicated than it needs to be. Truthfully, strategy is just a fancy way of saying having a good plan, one that guides your decisions so you can grow with confidence instead of second-guessing every little thing.
In this episode, I’m breaking down why branding has gotten so overcomplicated, what actually matters when building a brand, and how my Brand Thinking Method simplifies it all into five core areas you actually need to focus on.
✦ Why the word “strategy” has lost its meaning (and how to reclaim it)
✦ The biggest mistake keeping service providers stuck in branding limbo
✦ The 5 key areas of branding that actually matter: Foundations, Audience, Positioning, Identity, and Presence
✦ Why your brand — not the latest trend — should guide your marketing
✦ How to create a plan that helps you show up consistently without the overwhelm
— Which part of my brand feels the least clear — foundations, audience, positioning, identity, or presence?
— Am I making intentional decisions or just reacting to what feels “off” in the moment?
— How can I simplify my brand strategy to actually support my business growth?
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This episode was co-produced with Adrienne Cruz.
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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