We’re pulling back the curtain on rebranding, the right way. If you think a rebrand starts with a new logo or trendy font, think again. Before you even touch design, there’s a whole lot of clarity work that needs to happen first. Otherwise, you’ll end up with a gorgeous brand that still feels off.
So, if you’re considering a rebrand (or just feeling that itch to change everything again), this episode will walk you through exactly how I’d prep before a single pixel is designed.
✦ Why a successful rebrand is 90% prep work and 10% design
✦ How to audit what’s working and what’s not before **you throw everything out
✦ The key questions that will make every design decision way **easier
✦ Why crowd-sourcing your brand decisions is NOT a good idea
1. What’s already working? What do people always compliment about your brand? What feels easy and natural?
2. What’s not working? Where do you feel friction in your brand? What’s making you cringe or hesitate to show up?
3. What do you want to be known for? If someone described your brand to a friend, what would you want them to say?
4. Who is your dream client? What do they need to see, hear, and know to trust you? How do you want them to feel before, during, and after working with you?
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This episode was co-produced with Adrienne Cruz. Check out her rebrand here!
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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