If you’ve ever questioned whether there’s anything truly special about your brand, you’re not alone. That “What makes you different?” question has sent many business owners spiraling, much like being asked what you’re doing with your life right after graduation. But here’s the truth: Your brand already has a unique factor—you just need to uncover it.
It’s easy to feel like you’re blending in when you’re deep in your own industry bubble. Copywriters follow copywriters, designers follow designers, VAs follow other VAs. You’re constantly seeing what others in your space are doing, making it feel like everyone is the same. But your audience? They’re not following hundreds of people in your niche. They’re looking for the one person who speaks directly to them.
Standing out isn’t about being the loudest or the most different—it’s about being memorable in a way that’s true to you and resonates with your audience.
Think of your brand as a Venn diagram. On one side, you have your unique interests, strengths, and personality. On the other, you have what your audience values and is drawn to. The sweet spot where these two circles overlap? That’s your show-stopping factor—the thing that makes people say, Wow, there’s really no one else like you.
Your brand shouldn’t feel like another face in the crowd, competing on price or trying to outshout others. It should be the one that lingers in people’s minds long after they’ve scrolled past.
Michelangelo once said that every sculpture is already inside the marble—he just had to chisel away the excess. The same goes for your brand. Your show-stopping factor isn’t something you have to invent—it’s already there, waiting to be uncovered.
To start chiseling away the noise and revealing what makes your brand unforgettable, ask yourself these three questions. But be careful: don’t go out there to crowdsource your show-stopping factor. Asking your audience directly can lead to watered-down feedback that reflects only part of who you are. Instead, trust your own insights and look at real patterns in your past work and client experiences:
Once you’ve identified what makes your brand unforgettable, the next step is to bring it front and centre. Just notice the patterns and start thinking about how you can bring that magic front and centre for your brand! Ask yourself:
If you’re ready to dig deeper and refine your brand’s foudnations, Behind the Curtain is the next step. This brand audit + strategy workshop hybrid will help you close the gap between your bold personality and your business vision, ensuring that your brand has what it takes to make the industry-leading first impression it deserves.
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This episode was co-produced with Adrienne Cruz.
Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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